Finding Channel Partners

Finding the Right Channel Partner to Speed Up Market Entry

Partnering with a well-suited channel partner in your target market is a reliable way to gain traction fast. In one project, Daloisio Global worked with an international mobile payments startup, creating a marketing and sales plan focused on payment solution operators. Our market research uncovered two underserved niche opportunities where wireless connectivity is limited and small cash transactions are common.

  • Rural North American farmers' markets and country fairs
  • Middle East and Africa markets

Research and direct feedback revealed that these niche segments need simple, straightforward solutions. Armed with that insight, we helped our client shift its geographic focus and sharpen both its business strategy and its fundraising approach.

Frequently Asked Questions

Why is the right channel partner so important when entering a new market?
As the example above shows, pinpointing the right channel partner in the target market is essential for gaining quick traction. A well-matched partner can help an international company reach customers faster than building a sales presence from scratch.
What is Daloisio Global's approach to channel partner research?
Our work begins with a marketing and sales plan combined with market research. In the case on this page, research identified two underserved niche opportunities — rural North American farmers' markets and country fairs, along with Middle East and Africa markets — where wireless connectivity is limited and small cash transactions are the norm.
What can research tell you about a target market's needs?
Research and feedback can reveal that niche markets need simple solutions. That insight allowed our client to refocus geographically and revise its business strategy and fundraising efforts.
Where does channel partner work fit within the broader market entry process?
Finding channel partners is one part of a wider market entry effort that also covers building market knowledge and developing a sales plan, soft landing through a local subsidiary, and reaching customers and partners through trade shows and conferences.

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Matching with the right channel partner can shorten the path from market research to real customer traction. Daloisio Global pairs a marketing and sales plan with on-the-ground research to surface underserved niches and align your strategy, so your entry into a new market starts with a partner who fits.