SERVICES

Strategic Marketing & Sales Plan

We provide hands on, customized support during the preparation of your strategic marketing and sales strategy.

  • Understanding your brand positioning and strategic goals
  • Preparing long-term strategy, resource requirements, and market communications plans
  • Building your market knowledge and target segments and customers 

Strategic Marketing & Sales Plan
Sales Implementation
Direct Investment Facilitation
Entering Foreign Markets

We provide hands on, customized support during the preparation of your strategic marketing and sales strategy.

  • Understanding your brand positioning and strategic goals
  • Preparing long-term strategy, resource requirements, and market communications plans
  • Building your market knowledge and target segments and customers

CASE STUDY

Building Market Knowledge and Developing a Sales Plan

Strategic marketing analysis and sales planning is an essential early step when entering a the North American market. We have helped international companies develop understanding of the market and appropriate sales actions. In the case of an Asia based textile company, we researched and analyzed the product segments, market concentration, and key success factors. Located mainly in the Southeastern U.S., the company’s market segment includes a few major players such as Mohawk and Shaw and many small operators. We selected the niche opportunities, target customers, and knowledgeable agents. We continue to help the client build a local presence by establishing a local subsidiary, joining the key industry association, supporting local community activities, and managing agent relationships.