Finding the right channel partner in the target market is essential to gain quick traction. In one example, we assisted an international mobile payments startup with a marketing and sales plan targeting operators of payments solutions. Our research identified two underserved niche market opportunities where WIFI is limited and small cash transactions predominate. The first...Read More

It is essential to reach customers with effective marketing tools to establish sales relationships and partnerships. Major industry trade shows and smaller specialized conferences are often where customers want to easily interact with suppliers. For one international defense equipment supplier, we targeted the large Association of the U.S. Army Expo in Washington DC and specialized...Read More