Strategic marketing analysis and sales planning is an essential early step when entering a the North American market. We have helped international companies develop understanding of the market and appropriate sales actions. In the case of an Asia based textile company, we researched and analyzed the product segments, market concentration, and key success factors. Located mainly in the Southeastern U.S., the company’s market segment includes a few major players such as Mohawk and Shaw and many small operators. We selected the niche opportunities, target customers, and knowledgeable agents. We continue to help the client build a local presence by establishing a local subsidiary, joining the key industry association, supporting local community activities, and managing agent relationships.