Blog

We have enabled international companies to efficiently establish a local presence at business incubators and accelerators, which provide cost-effective market entry and fast startup. A local subsidiary simplifies administration from the home country. It facilitates relations with local banks, universities, and business professionals. It provides ready-made office and virtual office space and business services. In...Read More

Finding the right channel partner in the target market is essential to gain quick traction. In one example, we assisted an international mobile payments startup with a marketing and sales plan targeting operators of payments solutions. Our research identified two underserved niche market opportunities where WIFI is limited and small cash transactions predominate. The first...Read More

It is essential to reach customers with effective marketing tools to establish sales relationships and partnerships. Major industry trade shows and smaller specialized conferences are often where customers want to easily interact with suppliers. For one international defense equipment supplier, we targeted the large Association of the U.S. Army Expo in Washington DC and specialized...Read More

Strategic marketing analysis and sales planning is an essential early step when entering a the North American market. We have helped international companies develop understanding of the market and appropriate sales actions. In the case of an Asia based textile company, we researched and analyzed the product segments, market concentration, and key success factors. Located...Read More